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Practical writing on web development, e-commerce, SEO and automation — drawn from the projects we actually run, not from a content calendar.
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A one-second delay can cut conversions by around 7%. Here is the checklist we run on every build to keep load times under a second — and the three fixes that usually account for most of the gain.
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Lead routing, invoicing, onboarding, follow-ups and reporting. The quick automation wins that usually pay for themselves inside a month, ranked by how little work they take to set up.
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Search has changed a lot in two years. These are the ranking factors we still see driving qualified traffic for our clients, and the tactics that have quietly stopped working.
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Both are good platforms. They suit different businesses. Here is how we actually decide, based on catalogue size, margin, and how much control your team needs day to day.
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It is rarely the button colour. Surprise shipping costs, forced account creation and slow pages account for most abandoned carts — and all three are fixable in a week.
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The five things worth writing down before you approach anyone. Bring these and you will get more accurate quotes, fewer revisions, and a project that finishes closer to its estimate.
Read MoreWhen we have something worth saying, which works out at roughly two pieces a month. We would rather publish less and have it be useful than hit a content quota — the same advice we give clients about their own blogs.
If something here raised a question about your own setup, ask it. We answer these properly whether or not it turns into work.