Having GA4 installed is not the same as having it working
Almost every account we audit has something broken — conversion events that never fire, bot traffic inflating sessions, or cross-domain tracking that splits one visit into three. Reporting built on that is confident nonsense.
This is for you if:
- GA4 is installed but nobody trusts the numbers.
- Conversions in GA4 do not match your actual sales.
- You migrated from Universal Analytics and never re-checked.
- Nobody can say which channel produced a customer.
What You Actually Get
Fix collection first. Everything downstream depends on it.
Collection Audit
What is firing, what is not, and what is being counted twice — with the evidence rather than an assertion.
Conversion Events
The events that matter to your business defined and verified end to end, including form submissions and calls.
Filters & Hygiene
Internal traffic, bots and referral spam excluded, so the numbers reflect actual customers.
Definitions Documented
One agreed meaning per metric, written down, so finance and marketing stop bringing different numbers to the same meeting.
Other Work Under Data & Analytics
Measurement runs from collecting the data correctly to putting it somewhere people will actually look, starting with ga4 setup & audit.
GA4 Setup & Audit FAQs
Usually, yes — but we will tell you if yours is genuinely fine rather than inventing work. Most audits find at least one broken conversion event, and that one thing invalidates every report built on it.
Historical UA data is no longer accessible through the interface. If it was exported before shutdown we can work with that; if not, we set a clean baseline going forward.
You do. Everything is built in your own Google account and we are added as users, removable at any time without breaking anything.
Ready To Talk About GA4 Setup & Audit?
Having GA4 installed is not the same as having it working. Tell us where you are with it today and we will tell you what we would tackle first — and what we would leave alone for now.