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Google Ads for Construction Companies
Google Ads puts your business at the top of the results the moment someone searches to hire. We run pay-per-click campaigns for construction companies built on buyer keywords, call tracking and landing pages that match each ad, so you can see what every lead cost you.
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Most Contractor Ad Campaigns Waste the Budget
Clicks on construction searches are rarely cheap, so mistakes add up quickly. A poorly set-up campaign pays for the wrong searches, sends people to a page that does not convert, and has no tracking to show where the money went. We fix all three before your budget goes live.
- Ads showing for research searches instead of buyers
- Clicks landing on a homepage with no obvious next step
- No call tracking, so nobody knows which ads work
- A cost per lead too high to grow the campaign
We build campaigns to pay for themselves, then keep tuning until the numbers are clear.
Google Ads PPC Built for Trade Businesses
Six parts of every campaign, each one aimed at lowering what you pay for a booked job.
High-Intent Keyword Targeting
We bid on searches from people ready to hire, like "hire a roofer" or "emergency plumber near me", and exclude research searches that rarely turn into jobs.
Call-Only & Click-to-Call Ads
On phones we run ads that dial your business directly, which suits buyers who would rather talk than fill in a form.
Conversion-Focused Landing Pages
Each ad group gets a page that repeats the promise made in the ad. Someone who clicked "gutter repair" lands on gutter repair, not your homepage.
Transparent Budget Management
A flat management fee, with the full ad budget paid to Google. You can open the spend breakdown whenever you like.
Full Conversion Tracking
Calls, form fills and quote requests are traced back to the ad that produced them, so you know your cost per lead as well as your cost per click.
Ongoing Optimisation
Weekly bid changes, new negative keywords and ad copy tests, all aimed at bringing your cost per lead down over time.
Google Ads for Contractors in Canada
Google Ads for contractors in Canada work the same way as anywhere else, with two details that matter: target only the cities and towns you actually serve, and set budgets and cost-per-lead goals in Canadian dollars so the numbers in your report mean something.
We manage the Google Ads for Attic Rain Specialists in Calgary, alongside their local SEO, and plan the campaigns around the season their work depends on.
You pay a management fee plus your own ad spend, quoted in writing after a free review of your account or plans. See also our Calgary SEO and Google Ads page.
Frequently Asked Questions
A realistic starting budget is $1,500 to $3,000 a month in ad spend. That is enough to collect a meaningful number of leads and judge whether the campaign is working. Click prices vary a lot by trade and city, so we give you a specific figure for your market before you commit.
No. You pay a flat management fee, and your ad budget is billed by Google to your own account. You can see every dollar spent and what it produced.
Yes, ads can point at your current site. But if the landing page is slow or makes it hard to call, much of the budget is wasted. We check your site first and tell you whether it is ready for paid traffic.
Most campaigns bring in their first leads within the first week. Conversion tracking is set up before launch, so from day one you can see which clicks turned into enquiries.
Get Leads from Google This Week
Book a free strategy call. We will look at your market, estimate your cost per lead and tell you honestly whether ads make sense for you right now.