Attic Rain Specialists

The business

Attic Rain Specialists is a Calgary contractor that fixes attic rain, the frost-and-melt problem that soaks insulation and drips through ceilings in Alberta winters. They also handle attic insulation, ventilation, and ice dam repair in Winnipeg.

They came to us for the whole online side of the business: the website, the local search work, and the Google Ads.

What the site had to do

Attic rain is not a planned purchase. Someone sees a wet ceiling or frost on the rafters and searches for help that day. The site had to tell them, in the first screen, that this company fixes that exact problem and offers a warranty on the fix, and then make booking an assessment the obvious next step.

It also had to make clear that they cover the towns around Calgary, not just the city.

What we built

We gave each service its own page so that a search for insulation or ventilation lands on a page about insulation or ventilation, not a general homepage. A symptoms page helps homeowners who are not yet sure what they are looking at, and ice dam work in Winnipeg has its own page. The service area, Calgary plus Airdrie, Cochrane, Okotoks and Chestermere, is spelled out on the site.

Booking runs through Jobber, which the company already used to schedule jobs. Every "Request Free Assessment" button opens their Jobber request form, so there is no separate inbox for the office to copy requests out of. The phone number sits in the header of every page for people who would rather call.

Trust signals sit where a homeowner looks before booking: a before-and-after gallery of real jobs, the three-step process from assessment to fix, and their Google reviews.

Search and ads

We look after the local SEO and run the Google Ads. The ads point at the matching service page rather than the homepage, and both are planned around the season, because attic rain and ice dam searches climb when the temperature drops.