MoldBuddy

The business

MoldBuddy removes surface mold from homes in Calgary and the surrounding towns: drywall, bathrooms, basements, the places homeowners find it. The brand is deliberately friendly, with the same cartoon mascot on the trucks and the website.

We designed and built the site and run the SEO and Google Ads.

What the site had to do

Someone who finds mold wants two things answered before they call: how bad is this, and what will it cost. The site needed to answer both and then make it easy to get an actual price.

What we built

Pages for surface mold removal, mold removal, inspection and remediation explain each kind of job in plain terms, and a Learn section covers the questions people ask about mold. A published price guide gives visitors a realistic range before they ever fill in a form.

The "Get a Quote" form is broken into short steps, and one of them asks for photos. That one step does a lot of work: the team can see the job before they price it, instead of working from a description typed into a box.

Phone and email sit in a bar at the top of every page, with testimonials and a simple three-step process further down for visitors who need more convincing. A franchise page covers the other audience the business wants to reach.

Search and ads

We run the SEO and Google Ads across Calgary, Airdrie, Cochrane, Okotoks and Chestermere, sending mold removal searches to the page that matches what the person typed.