Taza Health

The business

Taza Health Chiropractic & Massage is a multi-discipline clinic in SW Calgary. Under one roof it offers chiropractic care, massage therapy, acupuncture, physiotherapy, osteopathy and custom orthotics, along with care for people recovering from motor vehicle accidents.

We designed and built the website and run the clinic's local SEO and Google Ads.

What the site had to do

Patients rarely search for "clinic". They search for the treatment they want, near where they live, and book with whoever makes it easiest. With six disciplines on offer, the site had to give each one a proper page and keep booking a single click away from all of them.

What we built

Every treatment has its own page, so a search for massage or acupuncture in SW Calgary has somewhere specific to land. The MVA care page speaks to accident patients, who arrive with different questions from someone booking a routine massage.

Booking runs through Jane, the practice management system the clinic already uses. The "Book Appointment Now" button sits in the header of every page and again in the hero, and it opens the clinic's Jane booking page directly.

A team page puts faces to the practitioners, and hours, phone and Google reviews sit where patients look for them. A blog and a careers page round out the site.

Search and ads

We handle local SEO and Google Ads for the clinic. Healthcare is a restricted category in Google Ads, so campaigns are written to stay within its policies and each ad leads to the page for the treatment it advertises.