Every enquiry answered, none sitting unclaimed
Response speed is one of the strongest predictors of whether an enquiry converts. Routing makes sure each one reaches the right person immediately, with the context they need, and escalates if nobody picks it up.
This is for you if:
- Enquiries land in a shared inbox nobody owns.
- Response times vary from minutes to days.
- Leads are assigned manually, or not at all.
- Nobody can say which source produced which sale.
What You Actually Get
Rules you control, with escalation so nothing quietly expires.
Capture & Qualify
Forms, chat and calls captured into one pipeline, enriched and scored before anyone spends time on them.
Assignment Rules
Routed by service, territory, value or round-robin, with instant notification to the owner.
Escalation & SLA
Unclaimed after a set window and it escalates, so a busy day never turns into a lost enquiry.
Source Attribution
Every lead carries its campaign and channel through to the sale, which is what makes marketing spend measurable.
Other Work Under Business Automation
Automation compounds. While you scale lead routing, connecting it to the CRM and the routing rules is where the week comes back.
Lead Routing FAQs
It works best with one, but not necessarily. We have built routing on shared inboxes and spreadsheets where that was the reality. A CRM makes the attribution reporting much stronger.
Yes — that is the usual reason for doing this. Rules can key off any field the form captures, and you can change them yourself afterwards.
Within seconds, by email, WhatsApp, Slack or SMS depending on what your team actually reads.
Ready To Talk About Lead Routing?
Every enquiry answered, none sitting unclaimed. Tell us where you are with it today and we will tell you what we would tackle first — and what we would leave alone for now.