Catch people at the moment they are looking to buy
Search ads are the closest thing to buying intent directly. They are also the easiest place to waste money, because broad match will happily spend your budget on queries that were never going to convert.
This is for you if:
- You need enquiries faster than SEO can deliver them.
- An existing account spends but nobody knows on what.
- Cost per lead has climbed and nobody can say why.
- You want to test demand before investing in content.
What You Actually Get
Tight structure, ruthless negatives, and a target agreed before we start.
Target Before Campaign
We agree a cost-per-enquiry goal first, then build campaigns capable of hitting it, rather than reverse-engineering a story later.
Keyword & Negative Strategy
Tight themed ad groups and a negative list that actually gets maintained weekly — the difference between a profitable account and a leaking one.
Ad Copy & Extensions
Multiple variants per group with sitelinks, callouts and structured snippets completed, because a fuller ad wins more of the page.
Conversion Tracking
Configured properly at the start, with offline conversion import where sales close on the phone.
Other Work Under PPC Advertising
Paid channels rarely work in isolation. While you run google search ads, search catches demand, and shopping and social create it.
Google Search Ads FAQs
In most sectors around PKR 60,000 a month in media spend gives enough data to optimise. Below that you can still advertise, but learning is slow and results are noisy.
Always. Budget goes directly to Google from your own billing account and we never mark it up. Our fee is a separate flat monthly amount agreed in advance.
Sometimes, for e-commerce with a strong feed. For lead generation it often hides where spend goes, so we usually start with Search where we can see and control everything, then test PMax against it.
Ready To Talk About Google Search Ads?
Catch people at the moment they are looking to buy. Tell us where you are with it today and we will tell you what we would tackle first — and what we would leave alone for now.