A product feed built for margin, not just for approval
Shopping performance is mostly decided by the feed. Titles, attributes and product data determine which searches you appear for — long before anyone touches a bid.
This is for you if:
- You sell products and Shopping is untapped or underperforming.
- Merchant Center shows disapprovals you have not resolved.
- Every product gets the same bid regardless of margin.
- Competitors appear above you for your own products.
What You Actually Get
Feed first, structure second, bidding last — in that order, because that is the order of impact.
Feed Optimisation
Titles, types, attributes and images rewritten so products match the searches that actually convert, plus disapprovals cleared.
Margin-Aware Segmentation
Products split by margin and performance so your budget goes to what earns, not to whatever happens to get clicks.
Bidding & Budget
Bidding strategy matched to data volume, with priority campaigns for your best sellers.
Ongoing Feed Health
Monitoring for disapprovals, stock mismatches and price errors, which appear constantly as catalogues change.
Other Work Under PPC Advertising
Paid channels rarely work in isolation. While you run google shopping, search catches demand, and shopping and social create it.
Google Shopping FAQs
No, we will set it up, verify the domain and get the feed approved. If you already have one we audit it first — there is usually a backlog of disapprovals sitting in there.
Shopify and WooCommerce both feed Merchant Center well. Custom stores need a feed generated, which we can build. The platform matters far less than the quality of the product data in it.
Usually missing GTIN or brand, a price or availability mismatch between feed and landing page, or policy issues with the image. All fixable, and clearing them is normally the first quick win.
Ready To Talk About Google Shopping?
A product feed built for margin, not just for approval. Tell us where you are with it today and we will tell you what we would tackle first — and what we would leave alone for now.